VM & Marketing Coordinator

Established in 1993, Crew Clothing Company is quickly becoming an icon in the market as a true British founded and inspired clothing brand.  Our English heritage remains the backbone of the Company as we move from strength to strength helping our loyal customers become the best version of themselves.

Moving forwards we are not only providing what we see as some of the best products on the market but supporting our talented and motivated Team Members across all areas of the business to become what we call ‘True Crew’.  Our people are at the heart of what we do and we are all proud to be a part of something more than just clothes, it’s a way of life.

• Manage the creative campaign process including allocations, briefing and production with third party suppliers
• Working closely with the VM manager to deliver ad hoc POS requests and creative campaigns to meet the needs of the business to deliver an enhanced customer experience in store.
• Ownership of all POS and campaign elements for new store openings and refurbishments, as well as creative solutions to elevate branding in stores.
• Support with store opening/closing programme (as appropriate ) either on site or remotely.
• Work closely with the VM manager to ensure the VM strategy across all prime and outlet stores is delivered and profitable
• Partner with creative design to manage the end to end delivery of campaigns across prime and outlet stores – across windows and in store POS, adopting a tiered approach to ensure windows reflect the store profile, across both brands
• Collate and audit store seasonal update store photographs, giving engaging  feedback to  store teams, the VM manager and regional teams to elevate the VM within the region.
• Working closely with the VM manager and Area Managers, establish and roll out a visit calendar to key doors seasonally, ensuring regular communication and visits are  in place with each Area Manager / VM manager.
• Assist with the development and delivery of all VM training tools across both Ben Sherman and Crew clothing.
• Partner with the VM manager and key stakeholders to manage the VM calendar in line with the Central Ben Sherman marketing plan.
• Delivery of seasonal VM store guides ( 1 per month ) fortnightly styling and windows updates – in line with the promotional and marketing calendar
• Working closely with the VM manager and relevant stakeholders deliver clear  weekly VM updates, including product launches and placement, creating consistency across the portfolio of stores.
• Support with the set of seasonal wholesale trade shows, sponsorship pop ups and press and marketing events.

Store Marketing: 

• Plan and implement the prime new store opening strategy ensuring a 12 month plan to build brand awareness and drive sales to store
• To act as direct liaison with stores, continuously building relationships with the teams
• Responsible for the production and coordination of the marketing campaign assets ensuring it is on brand, delivered on schedule and to budget. Writing creative briefs, liaising with printers, chasing & proofing creative, supporting with copy writing and maintaining the campaign scheduling document.
• Collaborate with all store teams and centre marketing teams to identify any further opportunities to raise brand awareness
• Build social calendars which are circulated to all centres to ensure maximum visibility of the Promotional calendar