VP of Marketing

Position: VP of Marketing
Location: Fully Remote
Salary: £100,000 - £110,000 per annum
Industry: Payment Orchestration

About Our Client
Our client is a cutting-edge FinTech company offering innovative payment solutions to help businesses streamline and optimize their payment processes. With an international client base spanning multiple industries such as retail, travel, and entertainment, they are growing quickly and solidifying their presence in the global payment orchestration space.

Since launching in 2018, they've developed technology that allows companies to enhance their payment infrastructure, providing seamless, efficient, and secure digital transactions for their end users. Their ever-expanding network includes collaborations with major industry players and strategic partners, positioning them as a forward-thinking leader in the payment technology sector.

This is an exciting opportunity to join a rapidly growing company at a critical phase in its expansion, where you'll play a key role in driving future success.

What's in it for You:

• Flexibility to work remotely
• Remote working allowance
• 33 days annual leave (including public holidays)
• Additional day off for your birthday
• Family healthcare plan
• Life insurance coverage
• Access to an employee assistance program
• A culture focused on career progression and personal growth
• Commitment to professional development and training
• Regular social events and team-building activities

Role Overview
Our client is seeking an experienced VP of Marketing to join their leadership team and drive the company's overall marketing strategy. Reporting to the executive team, this position will oversee all marketing functions, focusing on brand growth, demand generation, and market positioning.

As the VP of Marketing, you will lead a high-performing team and be responsible for developing innovative marketing initiatives that align with the company's objectives. Your role will include both strategic leadership and hands-on involvement in day-to-day operations to ensure the successful implementation of marketing activities across various channels.

Key Responsibilities:

• Marketing Strategy Development:
  Craft and implement a comprehensive marketing plan that aligns with the company's growth ambitions, with a focus on demand generation, brand development, and market expansion.
• Leadership & Team Management:
  Lead the marketing department, providing guidance, mentorship, and fostering a culture of collaboration and excellence. Work closely with other departments, especially sales, to ensure alignment in goals and strategy execution.
• Brand Positioning:
  Establish and enhance the company's market presence through targeted branding initiatives. Ensure the company is recognized as a leader in its field through thought leadership, PR efforts, and content marketing.
• Market Research & Analysis:
  Stay ahead of market trends, competitor strategies, and customer needs within the payment sector. Adapt marketing approaches based on insights and data to stay competitive.
• Product Launches:
  Collaborate with product development teams to create go-to-market strategies for new services and solutions. Lead campaigns that highlight product benefits and drive customer adoption.
• Partnership Management:
  Identify and cultivate key marketing partnerships to support broader business goals. Build relationships with industry leaders to enhance the company's influence and network.
• Budget & Resource Management:
  Oversee marketing budgets, ensuring effective resource allocation and optimal return on investment. Monitor and adjust spending to align with company objectives and market conditions.
• Performance Tracking:
  Regularly report to the executive team on marketing performance, key metrics, and return on investment. Use data to drive decision-making and optimize marketing strategies.

Key Skills & Experience:

• Extensive experience in a senior marketing leadership role, ideally within a B2B tech or fintech environment
• Proven success in developing and implementing impactful marketing strategies
• Expertise in digital marketing, brand building, and account-based marketing (ABM)
• Strong leadership and team development skills with the ability to manage cross-functional collaboration
• Deep understanding of the payments industry and/or technology-driven sectors
• A strategic thinker who is data-driven and comfortable using analytics to inform decision-making
• Experience in scaling marketing operations within fast-growing organizations
• Excellent communication and stakeholder management skills

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