Acquisition Marketing Consultant

Acquisition Marketing Consultant (Full Time, Permanent Position)

London (Hybrid)

Let's make the most of your talent

About us

At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance, and procurement, we’re a customer-obsessed market powerhouse. And we all work together to be brilliant for customers, every single day.

What you'll be doing

As a key member of the DLG Acquisition Marketing ‘engine room’ this role will support the PPC and Programmatic Managers in the implementation, measurement, optimisation and administration of marketing activities to deliver marginal ROI for the group. Using online and offline media channels and by leveraging the latest data driven marketing techniques, this role will partner with wider members of the marketing team to deliver effective acquisition campaigns.

• Implement and optimise a performance media activities to deliver value for the DLG
• Represent the performance marketing team when needed within retail business (eg Motor, Home, DL4B etc) trading meetings, sharing plans, performance reporting and optimisation tactics, making recommendations for improved success
• Work with external media agencies and content/production providers when needed to deliver relevant and often personalised content to improve campaign performance
• In partnership with the Insight and Effectiveness team, ensure measurement frameworks, benchmarks and tagging is in place to continually improve performance
• Work alongside the Digital Teams to ensure Customer Journeys are aligned to maximise conversion
• Manage team administration (e.g.ebilling, campaign reporting etc) when needed
• Execute all campaigns in line with DLG’s risk appetite.

What we're looking for

• Experience working with direct-to-customer brands delivering performance activities across Paid Search, Paid Social and Programmatic (performance display/video)
• Ability to provide data-driven analysis and insights to improve campaign effectiveness and value to the business
• Excellent communicator with experience presenting strategies and plans to stakeholders
• Experience in working in a data driven marketing organisation with some experience of martech (CDPs, DCRs, DMPs)
• Some experience working with 3rd party performance marketing agencies

Hours: 35 hours

What we offer in return:

We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Our core benefits include:

• 9% employer contributed pension
• 50% off home, motor and pet insurance plus free travel insurance and Green Flag breakdown cover
• Additional optional Health and Dental insurance
• Up to 10% annual bonus
• EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.
• 25 days annual leave, increasing each year up to a maximum of 28
• Buy as you earn share scheme
• Employee discounts and cashback
• Plus many more!

There’s no-one else like you. No-one with the exact same mix of strengths, quirks, skills and thoughts. That’s why you could belong here. As part of a team of brilliant individuals, in a place that empowers you to be the best you can be.

We’re proud of who we are, of what we do, and what every single one of us brings.

Join us. Help us keep innovating and putting customers at the heart of everything. To be an insurance company of the future. When we work together, we can all achieve great things. Inspiring, challenging, and supporting each other to aim higher.

Together we’re one of a kind.

Ways of Working

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

Read our flexible working approach here

Being yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.

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