Associate Digital Marketing & Technical Analyst

join the Digital Marketing team while studying for a Marketer Degree Apprenticeship.

THIS IS A DEGREE APPRENTICESHIP ROLE WHICH REQUIRES STUDY AT MANCHESTER METROPOLITAN UNIVERSITY. ALL OFFERS ARE SUBJECT TO ACCEPTANCE ON THE DEGREE PROGRAMME.

All undergraduate degree apprenticeships demand a lot of time and commitment. Our existing apprentices have excelled, we are not lowering our standards. Bring your a game.

• Start Date: September 2025
• Location: Manchester City Centre Office
• Salary: £17,000
• Reports to: Marketing Manager

Role Overview:

The Digital Marketing & Technical Analyst will focus on data-driven marketing initiatives, ensuring our digital presence is optimised and leads are tracked accurately. This individual will support the Marketing Manager with managing the CRM and website analytics, providing insights into the customer journey and supporting top-of-funnel strategies. This is an ideal position for a candidate who is passionate about digital marketing and has strong analytical skills to support high-impact, data-backed decisions.

Time is split as needed between university and work. We will ensure you get all the time you need to attend studies and complete course work.

Key Responsibilities:

CRM Management & Data Analysis:

Support the Marketing Manager with the CRM data quality and customer segmentation and support lead scoring and management within the system.

• Provide analytics on lead performance and customer journey insights to support lead generation and nurturing efforts.
• Develop dashboards and reports to communicate key marketing metrics to the marketing and sales teams.

Website & Digital Optimisation:

Operate website analytics, tracking visitor engagement, conversion rates, and other KPIs to optimise user experience.

• Collaborate with the Content and Events/Lead Gen teams to align digital efforts with broader campaign goals.
• Utilise A/B testing and other testing strategies to continually improve digital channel performance.

Technical Support for Marketing Initiatives:

Work with marketing automation, SEO, and analytics tools to refine audience targeting, message personalisation, and campaign execution.

• Implement tracking for digital ads, email, and social media campaigns to ensure accurate reporting and alignment with marketing objectives.

Qualifications:

• Skills: Interests in CRM, Google Analytics, and marketing automation platforms; ability to turn data into actionable insights.
• Technology: Elevated comfort level with data analysis and reporting tools; knowledge of website and campaign optimisation techniques.
• Personality: Analytical thinker with a detail-oriented approach, a collaborative mindset, and proactive problem-solving skills.

Growth Path:

This role offers opportunities to advance into digital marketing or marketing analytics positions.

We support and encourage learning of all kinds. We will offer technical and skills based training throughout the apprenticeship and beyond and it is our hope that the successful candidate will wish to continue in our employment after graduation.