Digital Content Marketing Executive

Job Purpose:

Join Charles Stanley, a leading UK Wealth Manager, in an exciting role that drives brand awareness and growth. We seek a results-driven, organised, and creative individual to support the Marketing Manager and digital marketing team in managing our website and digital marketing strategy.

Key Areas of Responsibility:

• SEO and Website Content Management: Build and manage website content, write digital copy with the content team, and ensure all content is optimised for SEO and user experience (UX).
• Content Audits and Research: Conduct content audits, research search terms, and identify SEO gaps to improve site content.
• Website Performance Monitoring: Collaborate with the digital marketing team to monitor website KPIs and enhance performance.
• UX/UI Collaboration: Work with the UX/UI Design team to develop and maintain wireframes, define user journeys, and evaluate existing applications.
• Digital Marketing Strategy Support: Assist the wider Marketing team in delivering a comprehensive digital marketing strategy aligned with overall Marketing and Communications plans.
• Paid Search Support: Aid the Performance Marketing Manager in managing paid search and external agency relationships.
• Website Optimisation: Support the Digital Marketing Manager in driving website optimisations and managing the enhancement roadmap, including developer workload and pre/post-release testing.
• Brand Consistency: Ensure brand consistency in design and tone across all communications in a multi-brand, multi-channel environment.
• Compliance and Version Control: Maintain efficient mechanisms for version control and ensure content complies with regulatory and legal standards.

Qualifications & Experience:

• Preferred: Degree-level candidate.
• Required: Experience in a similar organisation.
• Required: Experience in writing and managing digital content. Please provide up to 2 examples of your work with a short summary explaining your process, input, and impact.
• Preferred: Experience with digital marketing systems/platforms (especially CMS).

Knowledge & Skills:

• Proactive and Results-Driven: Must be proactive and focused on achieving results.
• Technologically Curious: Naturally curious about technology and new marketing trends, with the confidence to present ideas.
• Financial Services Knowledge: Either a good understanding of financial services or the ability to learn and understand Charles Stanley’s products and services, and communicate them clearly.
• Multi-Tasking Ability: Capable of multi-tasking while maintaining accuracy and effectiveness.
• Key Systems Understanding: Knowledge of key delivery systems, including:
  • CMS (preferably Craft)
  • Google Analytics
• Team Player: Flexible and willing to participate in various marketing-related activities to achieve successful outcomes for the department and the business.