Digital Marketing Manager
We are seeking a digital marketing manager to oversee the
implementation, management, and optimization of paid ad campaigns.
Responsibilities include monitoring performance, collaborating with regional
marketing managers, managing website tasks, and assisting with data analysis
and integration setup. If you have a passion for digital marketing and relevant
experience, we'd love to hear from you.
This is a hybrid full-time position with an expectation to
attend our head office based in Mayfair, London, 2-3 days per week after a
settling in period.
What success looks like…
- Manage, track and optimise paid ad campaigns,
ensuring all actions are taken within stated timelines.
- Monitoring performance and tracking ad spend.
Fundamentally, you will ensure performance KPIs* are hit.
- Liaising with the regional Marketing Managers
to keep up-to-date with marketing campaigns and programming, and to
request assets/copy etc. Supplying agencies with all relevant campaign
information/assets etc. To brief in campaigns.
- Assisting the Head of Digital to
analyse and optimise campaigns for best performance against business goals,
improving ROI and reducing CPA.
- Liaising with the
regional Marketing Managers to instruct when landing pages need
creating to support ad campaigns.
- Daily checks + flagging any issues with
functionality.
- Assisting the Head of Digital with
website SEO and CRO improvement projects.
- Monthly catch ups with Marketing team
to relay key performance info.
- Working with the Head of Digital to implement
customer email lifecycles and automated flow strategies using our CRM platform.
Assisting with data analysis and integrations set up.
Like all roles at Artfarm, you can expect your time at work
to be fun, varied and challenging. As well as fulfilling the duties and
responsibilities on your job description, we know from experience that jobs can
evolve throughout the lifetime of a role and this in turn gives our people the
chance to play to their strengths.
What makes a brilliant Digital Marketing Executive?
- Previous
Digital Marketing experience within a fast paced hospitality business is
preferable.
- An
analytical mindset and target driven work ethic.
- Excellent
project management skills and an excellent communicator.
- A
proactive and adaptable nature, capable of multi-tasking, troubleshooting and
working autonomously.
- Great
organisation with strong time management, prioritisation and execution. Always
holding high standards of quality delivery.
- Proactively look for improvements in
sustainability in your workplace.
- Be
an Artfarm ambassador!
What's in it for you?
- 25 days holiday plus bank holidays
- Free annual guest experience for you and a plus
one, including 3 course meal, cocktails and a bottle of wine. It’s important
you experience the magic too!
- Enhanced family friendly policies, including 12
weeks full pay Maternity leave and 2 weeks full pay Paternity leave. These
moments matter!
- Health cash plan – a health benefit which allows
you to claim back your everyday medical expenses like Dentists and
Prescriptions, so you don’t have to pay a penny!
- Life Assurance.
- Generous Artfarm-wide discounts including;
- Up
to 50% off room booking at the award-winning Independent Hotel of the Year
2021, The Fife Arms.
- Up
to 25% off food and beverage across our properties in Somerset, Scottish
Highlands, Los Angeles and London.
- Up
to 30% off our fabulous retail products.
- High street discounts with 1000’s retailers
through MyArtfarm site and app.
- Amazing socials led by local social committees –
bowling, 10k runs or just a cold pint in the pub – there’s something for
everyone. ·
- A unique approach to career development and
learning opportunities tailored around your individual aspirations and goals.
- Employee Assistance Programme with Hospitality
Action – the support there if life ever takes a turn.
- Enhanced pension scheme to help you save into
your piggy bank for the future!
- Option to save directly from payroll into an ISA
to enhance financial wellbeing.
- Generous Refer a Friend Scheme – up to £1000 to
share with your friend!
About Artfarm
Artfarm is a one-of-a-kind independent hospitality company
founded by Iwan and Manuela Wirth. Renowned for developing and reinventing
distinctive sites including the award-winning Fife Arms Hotel in Braemar,
Manuela restaurant in Los Angeles, Roth Bar and The Farm Shop in Somerset.
Artfarm uniquely brings together art, community, education, people and place.
Like all roles at Artfarm, you can expect your time at work
to be varied and challenging. We know from experience that jobs can evolve
throughout the lifetime of a role and this in turn gives our people the chance
to play to their strengths.
In return we can offer you a unique employee journey that is
tailored around your goals and aspirations both professionally and personally.
Artfarm is an equal opportunity employer and we value
diversity. We believe that diversity and inclusion in our team is critical to
our success, so we seek to recruit, develop, and retain talent from a diverse
candidate pool. Sustainability is at the heart of Artfarm and every one of the
team has a role to play in protecting our planet.
What are you waiting for, come join us!