R

Digital Marketing Officer

Royal Society
Full-time
On-site
London, United Kingdom

Job Scope

The Digital Marketing Officer will support the organisation’s day-to-day email marketing and paid marketing channel needs, delivering a data-driven strategic approach to improve teams’ email correspondence and online marketing activities as well as provide insight and support for ‘best practice’ to improve our digital output.

 

Job scope

  • Be the main point of contact and campaign approval point for internal teams to support and develop strong-performing email marketing campaigns using our current email marketing platform, ClickDimensions, (linked to the Society’s CRM, Dynamics).
  • Build and run strategic paid advertising campaigns to help promote key Society activities and events on Google Search, social media channels and YouTube, working with the Social Media Officer.
  • Help to facilitate a change in email marketing platform provider, acting as the main liaison with the new provider, managing technical support queries for the platform and ensuring the Society’s email provision fits the organisation’s needs.
  • Help drive improvements in line with the email marketing strategy to improve the organisation’s email communications based on best practices, data and performance.
  • Monitor the performance of the Society’s email and paid promotional activities with the support of the Digital Analyst to provide regular, easily accessible reports.
  • Be main point of contact for PECR information at the Society in relation to following GDPR guidelines for data protection.
  • Identify opportunities to improve processes, data management and campaigns, and work with internal teams to facilitate them.

Reports to: Social Media Officer

Line manages: None

Location: 6-9 Carlton House Terrace, London

Hours: Full-time, 35 hours per week 

Salary: £30, 850

Contract type: permanent

 

Application closing date: 23 February 2025 at 23:59. 

 

Interview dates: 11, 12 & 13 March 2025. 

 

Please note that we are unable to offer sponsorship for this role.

 

Responsibilities

 

  • Support delivery of email campaigns and implementation of ‘best practice’ for the organisation’s email marketing against the email marketing strategy
  • Work with the Social Media Officer and our partner agency to build strategic paid promotional campaigns on social media channels and Google Search to promote the Society’s important activities and strategic aims within set budgets, and ensure paid campaigns align with organic social media content.
  • Work with colleagues across the Society to keep the email campaign schedule up-to-date and ensure Society communications are planned strategically to get maximum impact and reach.
  • Maintain Royal Society’s email marketing platform, ensuring email campaigns run smoothly alongside the Dynamics CRM platform and that technical issues are resolved in a timely way.
  • Work with the IT team to help to support teams with CRM data queries related to email marketing.
  • Check and approve email and marketing campaigns against online content style guidelines and brand guidelines.
  • Collect and review data from email and paid promotional campaigns and identify areas of improvement, as well as provide regular reports on marketing metrics to individual teams and management.
  • Be aware of PECR guidelines and any updates made to them in relation to personal data (training support provided) to provide support for internal questions on PECR information related to GDPR.
  • Ad-hoc digital support functions across website CMS and social media as required.
  • Liaise with internal stakeholders and teams to ensure campaigns are produced on time and are provided with support as needed to deliver great campaigns.

Key Knowledge and Skills Required

Experience required

  • Experience executing email marketing campaigns and the ability to measure performance.                                                     Essential
  • Experience executing paid promotions on social media channels and the ability to measure performance.                              Essential
  • Ability to evaluate and produce marketing processes and determine areas for improvement.                                                   Essential
  • Experience proofreading and editing copy.                                                                                                                                Essential
  • Supporting others to use digital platforms effectively in a customer service capacity.                                                               Essential
  • Working at a high-profile institution                                                                                                                                            Desirable
  • Experience of Google PPC campaign management and SEO                                                                                                  Desirable

 

Knowledge required

 

Best practice in:

  • Email marketing                                                                                                                                                                        Essential
  • Digital marketing                                                                                                                                                                       Essential
  • Campaign data analysis                                                                                                                                                           Essential
  • Representing a high-profile institution                                                                                                                                      Desirable

 Skills required

  • Confidence in Microsoft Excel and Word
  • Training, giving feedback to and supporting colleagues
  • Writing and editing for different audiences
  • Working with data to identify important information to feedback

An understanding of the following is advantageous:

  • ClickDimensions and Dynamics CRM
  • Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising
  • Google Analytics
  • PECR and GDPR guidelines
  • Scientific principles, research and publishing
  • The role of learned societies and membership bodies
  • Public engagement with science
  • Working with non-profits/charities
  • Segmentation and audience targeting
  • The broader social media landscape

Competencies

 

Self-management

·        Enthusiastic and positive attitude

·        Reliable and consistent

·        Output is accurate and of high quality

·        Punctual and meets deadlines

·        Confident of own abilities

·        Knows personal values, strengths, weaknesses, opportunities and limits

·        Gains insight and learns from mistakes

·        ‘Let’s go’ of an issue and knows when to move on

·        Is open and non-defensive when faced with criticism

·        Ensures actions are consistent with words and messages

 

Working with others

·        Willing to cooperate and share knowledge within the team, Shares all relevant, critical and useful information

·        Willing to help others in times of need

·        Listens to and acts upon feedback from senior colleagues and willingly learns from others

·        Able to give simple presentations to sectional colleagues

·        Understands that one’s own actions and behaviours will influence how others perceive and engage with the Society

·        Offers their assistance if they have the capacity, without the need to be asked.

·        Actively seeks opportunities for gaining feedback from others

·        Presents with confidence within own section and area of remit.

·        Communicates confidently, asks questions and checks for understanding.

·        Values the input of others, balances that with a sense of purpose to get the job done

·        Possesses self-awareness and senses situations prior to acting or communicating.

Resource management

·        Is aware of and works within budgetary and resource constraints

·        Organises own workload prioritising according to business need

·        Is flexible and adapts to changing circumstances and priorities

·        Looks for ways to improve quality or results

·        Meets the standards of quality expected of their role

·        Maintains high standards despite pressing deadlines

·        Does work right first time, corrects own errors and regularly produces accurate, thorough, professional work.

·        Is able to multitask and manage urgency in a calm and practical manner.

·        performs a wide variety of tasks and changes focus quickly as demands change

·        Undertakes additional responsibilities and responds to situations as they arise with minimal fuss and supervision.

 

Critical thinking

·        Thinks tasks, queries and problems through and considers what they need to know

·        Uses relevant information when providing a service, solving a problem or dealing with a query

·        Is open to new ideas and willing to try them

·        Makes decisions within well-defined guidelines

·        Uses initiative to select most appropriate solution to straightforward problems

·        Analyses both successes and failures for clues to improvement

·        Prepares for problems or opportunities in advance

·        Distinguishes the main issues from side issues

·        Proposes various solutions or options for consideration defining the pros and cons of each

Adaptability

·        Adapts to changes in workload without letting standards slip

·        Listens to and accommodates the alternative views of others

·        Takes on new challenges when asked to do so

·        Is receptive and accommodating when asked to take on new projects outside of their usual job specification.

·        Remains open-minded and changes opinions on the basis of new information

·        Performs a wide variety of tasks and changes focus quickly as demands change and with minimal disruption or fuss

Managing people and relationships

·        Values and appreciates the importance of feedback

·        Shares responsibility for the performance and workload of the team where appropriate

·        Handles requests promptly and politely

·        Respects opinions and deals appropriately with complaints

·        Works to improve the performance of oneself and others by pursuing opportunities for continuous learning.

·        Constructively helps others in their development.

·        Exhibits a “can-do, will-do” approach and inspires peers to excel.

·        Asks questions and probes to understand stated and underlying needs, issues, concerns and problems

·        Addresses concerns and problems fairly, empathetically, decisively and promptly, maintaining a diplomatic and professional manner

·        Manages expectations and keeps everyone concerned  up-to-date on progress

·        Raises concerns and recommends potential solutions for those processes that negatively impact on relationships, customer service or the fair treatment of customers.

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