Director of Marketing

We are not just a collection of hotels, but instead a talented community. A family with a shared passion and commitment to, unapologetically, love and breathe who we are every day. An eclectic grouping who really care about each other and our guests; where belonging transcends all else. We do this with a backdrop of extraordinary hotels, steeped in history, glamour and stories, which provide the perfect stage for our people – our Legends – to live our vision –Treasured by Guests, Cherished by Employees, Celebrated Worldwide.

Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy.  The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity. When submitting your application, please let us know if you require any special accommodations during the interview process. 

We care about your career and are proud to have the absolute best people in the industry.

When you join us as a Head of Brand & Digital Marketing at The Dorchester Hotel, you will have a unique opportunity to excel in your field. You will learn from your fellow Legends and our award-winning learning academy to achieve the highest standards in craft, service, and leadership.

What you'll get:

As Head of Brand & Digital Marketing for Dorchester Collections UK hotels, here are just some of the great benefits you will receive: 

• Management bonus scheme
• Private medical cover
• Complimentary stays including breakfast across the  Dorchester Collection Hotels 
• 50% F&B discount at selected bars and restaurants within the Dorchester Collection
• Vibrant Social events that bring employees together including Summer party and Winter ball
• Amazing benefits such as discounts  in various high street and online shops, seasonal ticket loan, rental deposit scheme and competitive Private Pension Scheme
• Apprenticeship, training and development opportunities – from Level 2 (Hospitality Team Member) up to Level 5 (Operations Manager) and many others.
• £1000 bonus when you recommend a friend
• Access to immediate wellbeing advice, because We Care about our employees

 What you'll do 

You’ll love what you do and take pride in delighting our guests:

You will be responsible for managing digital and brand marketing for The Dorchester, Coworth Park & 45 Park Lane to ensure our guests receive nothing but the best experience. As the brand guardian for the properties you will need to oversee all touchpoints to ensure adherence to guidelines and brand templates. Activities to include:

• Responsible for maximising digital performance and ROI for Dorchester Collection’s three UK properties
• Work closely with Dorchester Collection’s corporate digital team to guide the UK hotels’ paid and organic search strategies and ensure they are consistent and aligned across marketing communications channels

• Work closely with Dorchester Collection’s corporate digital team to drive the paid social strategy, inclusive of budget management
• Drive and manage CRM campaign calendar with Dorchester Collection.
• Analyse and compile reports against key metrics, with the purpose of identifying opportunities for future improvement and driving efficiencies within specific channels.
• Work closely with on property revenue team to ensure digital marketing strategies are consistent and in line with analytics relating to guest behaviour and booking patterns.
• Manage all collateral for all three hotels and the promotion of the hotels externally
• Provide guidance advice to internal colleagues and external third parties on how to apply the design & identity guidelines including imagery, copy and tone of voice.
• Ensure that online, digital and printed literature and websites are up to date and aligned to brand guidelines
• Manage and develop internal & external marketing & Advertising initiatives
• Manage collaboration & communication with colleagues & suppliers
• Manage and liaise with suppliers to ensure delivery targets are met in a timely fashion
• Manage the work flow and ensure that deadlines are met in a timely fashion. 
• Manage appointed freelance designers on existing collateral or new projects
• Work with Sales and other hotel colleagues to ensure consistent & positive external promotion of The Dorchester, Coworth Park & 45 Park Lane
• Effectively manage and develop the team members

The items shared are the essence of a day in the life of a Head of Brand and Digital Marketing but we’ll make sure you are provided with specifics on how we care for our hotel

What you'll bring

• In depth knowledge of, marketing and brand identity
• Our values of, Passion, Personality, Respect, Working Together and Creativity guide us each and every day. As  Head of Brand & Digital Marketing  you’ll have the opportunity to bring these to life and continue to create our legacy. 
• Communication is what keeps our departments running perfectly. You have great communication skills with a strong customer service ethic.
• English is the primary language used in our hotel. You can comfortably communicate in this language.