Title:
Global Marketing DirectorCompany:
Ipsen Biopharm LtdJob Description:
Ipsen is a global biopharmaceutical group dedicated to improving lives and health outcomes through innovative medicines in Oncology, Neuroscience and Rare Disease. We are committed to discovering new treatments in areas with high unmet medical needs and improving the quality of life for patients.
Research and development are key elements of our strategy, reflecting our commitment to improving patients’ lives and health outcomes. Bolstered by a culture of collaboration & excellence, Ipsen offers a unique proposition to 5,700+ employees committed to society.
The Global Marketing Director Oncology plays a key role in driving the business forward and supporting the portfolio with a comprehensive range of marketing strategic capabilities as well as strong project management skills to effectively promote its portfolio of products throughout the lifecycle. This role will work in close cross- functional collaboration with Medical Affairs, Strategic Insights and HEOR & Market Access and Pricing, communications as well as key affiliate team members.
Main responsibilities
Global Brand Marketing:
• Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product in oncology (Ipsen's main asset)
• Develops and implements global commercial/marketing activities such as core branded materials, omni-channel customer engagement strategies, framework around commercial excellence and segmentation, congress presence and advisory boards
• Develops communication plans across the product life cycle
• Benchmarks against competitors and proposes corrective actions where appropriate
• Continually reviews and consolidates competitive intelligence and customer insights
Execution of Brand Strategy:
• Ensures close relationship with affiliates and strong understanding of local market dynamic
• Works with partner agencies in driving the core campaign and materials
• Drives local alignment with global brand strategy & initiatives
• Supports affiliate teams with the roll out of global marketing plans and programs
• Works with affiliates to identify key performance drivers and align on priority scenarios
• Develops KPIs to measure impact of global marketing activities
• Tracks functional execution of KPIs to deliver the global brand strategy
• Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities
• Works proactively with Business Insights to define KPIs and raise the bar on commercial excellence
Market Insights and forecasting:
• Supports the development of the market research plan and acts as the marketing point for identified market research projects
• Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
• Develops meaningful actionable insights that reflect the needs of all key customer groups
• Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
• Monitors the product life cycle landscape to ensure awareness of new insights
• In collaboration with decision support team develops the 5Y and long-range plan forecasts
• Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen
Cross Functional collaboration:
• Ensures strong cross functional engagement and collaboration with all members of the Global Brand Team in the development and implementation of global programs and activities
• Proactively seeks affiliate engagement and the sharing of best practices across the organization
Knowledge, abilities & experience
Education / Certifications:
• Education at Master Degree or above, ideally in life sciences or in business studies
Experience:
• Minimum of 7 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role
• With experience of specialty care products in highly competitive markets. Experience in oncology market will be a plus
• Global marketing experience and in-country marketing experience in one of the large markets (UK, France, Germany, Spain, Italy, China)
• Proven track record of marketing across multiple stages of a products life cycle, including mature products
Languages:
• Fluent English is compulsory
Ethics and compliance:
• Complies with Company guidelines and country/industry standards on ethics and compliance
• Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy
• Acts as a role model for ethical behavior
IPSEN is committed to equality of opportunity for all staff and applications, individuals are encouraged to apply regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.