Growth Marketing Lead

This role is available in London and Aarhus.

As we continue to scale and shape the future of marketing gamification, we're seeking a proactive and experienced Growth Marketing Lead to play a key role in our growth journey.

In this new position, you'll join a commercially focused, data-driven B2B marketing team, where challenges are met with enthusiasm and creativity is celebrated. ”Growth marketing” is more than a buzzword at Playable - it’s the driving force behind our marketing success. With a track record of marketing-led revenue growth, we’re looking for someone ready to accelerate that to the next level.

You'll be responsible for driving measurable revenue growth and optimising marketing performance; taking ownership of initiatives that scale our successful inbound marketing and demand engine, manage strategic growth campaigns, and contribute to broader marketing efforts.

This is a hands-on role with tangible impact, perfect for someone who thrives in an evolving and collaborative environment. You will report to the CMO and work alongside the marketing and cross-functional teams, ensuring success across the go-to-market approach.

Key responsibilities

• Planning and executing high-impact, full-funnel campaigns to generate demand and drive pipeline growth.
• Evolving and scaling our demand generation model, using data insights and market trends.
• Collaborating across teams (Sales, Product, Customer Success) to align marketing efforts with our go-to-market strategy.
• Managing and optimising performance marketing channels, testing new opportunities for growth.
• Contributing to partner and product marketing activities, leveraging key partnerships and our product roadmap.

Your profile

• You have at least 5+ years of marketing experience within B2B marketing, or ideally in a SaaS business.
• You’ve had hands-on experience with demand generation, performance marketing and revenue-driven marketing activity.
• Strategic mindset, hands-on execution: You’re adept at developing and executing strategic marketing initiatives, with the ability to translate business goals into impactful marketing campaigns.
• You’re a creative problem-solver, always looking for new tactics, tools, and channels to drive growth and engagement.
• You’re an excellent communicator with the ability to manage and influence multiple stakeholders, work across teams, and align marketing efforts.
• You have knowledge or working experience with martech such as HubSpot, analytics tools, performance marketing channels, design or creative tools.
• You’re a proactive self-starter and comfortable taking ownership of initiatives in a fast-paced, evolving environment.
• Full professional proficiency in English (written and oral)

Let’s put play to work

At Playable, we use the power of play to connect leading brands with consumers around the world – and change the game for ambitious marketeers everywhere. Our flexible SaaS platform allows our customers to integrate playable marketing in all stages driving engagement. 

While we have grown quickly, our success is fuelled by a work culture centred around what matters most to us: All the great people who make up our culture – and who make it all possible. You will be joining 70+ colleagues across different teams and roles. In fact, the Playable culture is our most powerful business driver. It guides and unites us across time zones - powering more metrics than any slide deck ever will. Here, you’re met by managers who trust that you’re the best for the job and who genuinely care for you. Not just our performance but your well-being. Both in and outside work.

Together, we’re here to do great work – and to have fun doing it. Because, every second of every day, people around the globe play our games, and we believe this is just the beginning. So, come join us and let’s put play to work.

Interested?

We will screen and interview candidates on an ongoing basis – so please, do not hesitate to apply. Keep your application short and precise. For further information and questions about the position, please contact Chief Marketing Officer, Sarah Dyer, at sd@playable.com.