Inspired by Marketing & Sales Lead
Supported by Marketing & Communications Manager, Marketing Assistant
We curate beautiful spaces with vibrant atmospheres for great times.
As Head of Marketing, you will play a pivotal role in shaping and executing innovative strategies that drive Incipio's multi-brand business to new heights during an exciting period of significant growth for the group. You will lead the development of integrated campaigns, digital marketing, and paid strategies while driving commercial partnerships and revenue generation.
This role demands originality and creative leadership, delivering groundbreaking activations across our venues and enhancing Incipio’s digital presence. By spearheading innovative marketing strategies, you will elevate the brand and set new standards for engagement in the industry, positioning Incipio for continued success in this dynamic growth phase.
You will be an experienced marketer driven by a passion for hospitality, creating vibrant atmospheres, leading industry innovation and building brand digital reputation. You willingly and proactively engage with Incipio’s unique culture, championing our people and your own team to foster a culture of accountability and collaboration.
We Expect You To:
Encourage innovative, creative concepts and activations for all seven of our current brands, as well as the exciting new additions set to open across 2025 and beyond.
Work collaboratively with the Sales & Marketing Lead on the development of the annual sales and marketing plan for the company to meet the overarching sales strategy and budgeted numbers for the financial year.
Inspire and cultivate a high-achieving marketing team, promoting a culture of responsibility, teamwork, ownership and accountability.
Conceptualise, plan and lead a team to execute integrated marketing campaigns that resonate with target audiences to drive guest engagement and revenue.
Manage all aspects of digital marketing, including website optimisation, SEO, SEM, email campaigns with guest segmentation, CRM, paid media, and social platforms.
Liaise with the Brand team to develop high-quality content and consistent messaging across all channels in line with pre-established brand guidelines.
Work in partnership with our General Managers to support their vision, helping bring their business aspirations to life and drive success.
Analyse performance metrics and deliver campaign reports to key stakeholders, providing insights for data-driven decisions and ongoing improvements
Manage relationships with external creative, digital, and media/PR agencies, overseeing both strategic briefing and day-to-day operations (including digital, social, content, PR reporting, and more). Identify and establish key strategies to align with and support the overall marketing plan.
Identify and cultivate relationships with key F&B brands and partners, collaborating closely with our Food and Beverage Teams to launch innovative and exciting activations, all while staying true to the brand's identity.
Oversee all proactive/reactive PR & Paid Media, marketing and digital enquiries while evaluating opportunities and responding accordingly.
Oversee the budgets for digital campaigns, ensuring effective allocation of resources across channels.
Ensure timely, relevant, and engaging communication across all digital channels, while continuously exploring initiatives to expand Incipio’s digital community, maintaining quality control to ensure consistency and brand integrity in all marketing communications.
Delivering trend setting, quarterly seasonal activity to multiple stakeholders in the business.
Develop audience segmentation strategies to personalise marketing efforts and messaging, creating meaningful connections with diverse guest groups to drive loyalty and growth.
Outline and deliver the marketing calendar, collaborating with beverage, food, brand, operations & people teams to ensure all initiatives are aligned.
Who You’ll Be:
Brimming with creativity and fresh ideas, always in tune with the latest trends and emerging innovations.
A collaborative leader, skilled at gathering ideas from across the business and transforming them into refined, actionable strategies.
An outstanding networker, who naturally engages with both key internal and external stakeholders.
A completer finisher, task driven who’s in the detail and ensure that all guest facing collateral is on brand and accurate.
A full understanding of a multi branded operation, able to maintain brand consistency whilst elevating offers and guest experience.
A proactive go getter, eager to identify and explore new business opportunities to drive revenue across all Incipio venues.
Analytical with strong commerciality, proven success in managing significant budgets, ROI, and engagement measures as well as digital marketing tools, paid strategy and social media platforms.
Bold in bringing out-of-the-box ideas, unafraid to take a unique approach and challenge the status quo.
A minimum of 5 years’ experience in hospitality related Marketing and 3 years' experience in a senior leadership role within a multi-brand business.
A proven track record of creating and executing successful marketing and digital campaigns.
Fun! Capable of integrating seamlessly into Incipio’s culture.
Benefits & Best Bits
Vitality Package: Dental, Optical and Health insurance. Gym membership discounts + other rewards
Travel and Mobile Allowance
Self Space: Free Therapy through Self Space. Accessible to anyone who works for Incipio
Hugely exciting career development, with opportunities to grow and expand in this role as the business grows
10% Bonus capacity paid annually
Company awards and events
Sickness & Compassionate Pay
Incentive trips (Think Wine trips to Portugal and Ski Trips to France)
Enhanced Maternity, Paternity and Adoption leave
Incipio FC + Seasonal Socials
50% discount for food and drink in all our venues
Length in service; earn additional holiday after 2 years continuous service
Incipio & Inclusivity
We’re all about celebrating individuality & inclusivity. At Incipio, we believe diverse teams make the best teams. That’s why we welcome applications from all backgrounds, experiences, and perspectives; regardless of race, gender, age, disability, religion, sexual orientation, or anything else that makes you uniquely you. If you need any adjustments during the application process, just let us know. We’ve got you!