Clearwater Analytics is seeking an Industry Solutions Product Marketing Lead who is focused on driving global growth for our sector-specific solutions. This strategic role will develop and execute solution positioning and go-to-market strategies targeting our three target markets, focusing on market nuances across AMER, EMEA, and APAC.
Key Responsibilities
Solution positioning and messaging: Define and execute positioning, messaging, and go-to-market strategies that align with sector dynamics for insurance, asset management, and asset owners.
Solution launches: Lead the planning and execution of solution campaigns. Collaborate closely with cross-functional teams and external stakeholders to ensure market readiness and successful solution introductions.
Core asset creation: Ideation, development, and cross-functional dissemination of a core bill of materials for each solution, including whitepapers, fast sheets, case studies, blogs, and consultation for AR/PR.
Go-to-Market enablement: Create impactful sales and marketing collateral—pitch decks, product briefs, demo scripts—that empowers sales teams to sell solutions in local markets.
Regional partner collaboration: Develop strong relationships with strategic partners and clients. Guide partners in positioning and scaling Clearwater solutions within these markets and collaborate on joint marketing initiatives.
Market and persona research: Conduct thorough research into regional buyer personas, identifying key needs, pain points, and industry trends that inform go-to-market strategies.
Competitive analysis: Stay ahead of competitors by continuously analyzing market trends, competitor offerings, and strategies.
Win/loss analysis: Conduct detailed win/loss analyses to identify successful strategies and areas for improvement, adjusting the marketing approach based on findings.
Qualifications
Proven expertise: Minimum of 8 years of product marketing experience in financial services.
Regional knowledge: Strong understanding of cultural nuances and client needs across the globe.
Outstanding communication: Exceptional written and verbal communication skills, with the ability to adapt messaging for different regions and audiences.
Strategic thinking: Strong analytical and strategic skills to shape effective go-to-market plans and drive business growth.
Cross-functional leadership: Experience leading cross-functional initiatives and collaborating across sales, customer success, product, and marketing teams to ensure successful market execution.
Team leadership: Experience managing a team a plus. Player-coach abilities preferred.
Education & Experience
Bachelors or graduate degree in Business, Marketing or other similar field
5+ years of prior relevant experience
What We Offer
Business casual atmosphere in a flexible working environment
Team-focused culture that promotes innovation and ownership
Access cutting edge investment reporting technology and expertise
Defined and undefined career pathways allowing you to grow your own way
Competitive medical and dental insurance benefits
34 days holiday annually plus Volunteer Time Off to give back to the community
RSUs as well as employee stock purchase plan
Work from anywhere 3 weeks out of the year