About Petite Plume:
Petite Plume is a high growth luxury sleepwear company sold primarily DTC with a presence in nearly 500 points of sale including Neiman Marcus, Maisonette, Nordstrom and more! We believe in empowering people and opening doors for new opportunities. We value our teams and want them to grow with us. If you’re looking for a place that values hard work, strong relationships, and diverse ideas – all while having fun together – Petite Plume is the place for you!
About The Role:
We are seeking a data-driven Marketing Analyst to join our team and play a key role in optimizing the customer journey. The ideal candidate will analyze customer behavior, identify opportunities to improve touchpoints, and provide actionable insights that enhance engagement, conversion, and retention. This role is central to ensuring our marketing efforts are aligned with customer needs and drive measurable business outcomes.
The Impact You Will Have:
The Marketing Analyst will optimize the customer journey by collaborating with brand, retention marketing, creative, ecommerce, and sales teams. By leveraging data insights, this role will enhance strategies, boost conversions, and improve retention, driving business growth and ensuring a seamless, data-driven customer experience.
What You Will Do:
Customer Journey Optimization
- Analyze customer behavior across all marketing channels to identify key touchpoints, drop-off points, and opportunities for improvement.
- Develop strategies to enhance the customer journey, focusing on engagement, conversion, and retention.
- Work closely with the marketing and product teams to map and refine the end-to-end customer experience.
- Segment customers based on behavior and demographics to personalize marketing efforts and improve targeting.
Customer Journey Mapping
- Inform teams to continuously optimize the customer journey to ensure that each touchpoint is personalized, relevant, and engaging.
- Identify opportunities for improvement across all channels, ensuring a seamless transition from acquisition to retention.
Cohort Analysis
- Conduct detailed cohort analyses to understand customer behavior over time and uncover trends in engagement, retention, and lifetime value.
- Use cohort insights to inform marketing and product strategies, ensuring campaigns resonate with specific customer groups.
- Monitor and report on key cohort metrics, identifying areas for improvement and opportunities for growth.
Data Analysis & Reporting
- Collect, analyze, and interpret data from various marketing channels, including website analytics, email, and social media.
- Generate reports that provide actionable insights into customer engagement and campaign performance.
- Track and monitor KPIs related to the customer journey, such as lifetime value, churn rate, and conversion rates.
- Create executive-level reporting for C-suite leadership, providing actionable insights and strategic recommendations.
Campaign Optimization
- Collaborate with the marketing team to evaluate and optimize campaign effectiveness across all stages of the funnel.
- Work with the team to conduct A/B testing to refine messaging, design, and targeting for improved outcomes.
- Use insights from journey analysis to inform campaign development and strategy.
Market Research
- Conduct competitive and industry analyses to benchmark customer journey performance and identify areas for innovation. Stay updated on market trends to anticipate customer needs and preferences.
Collaboration & Strategy Development
- Partner with cross-functional teams, including sales, digital marketing, and product, to align customer journey strategies with business objectives.
- Provide data-driven recommendations for product and marketing enhancements to meet customer expectations.
Campaign Performance & Reporting
- Monitor and report on the effectiveness of digital campaigns and paid media efforts, including customer acquisition, churn rates, and retention metrics.
- Provide actionable insights and recommendations to improve campaign performance and optimize digital marketing strategies.
Customer Feedback & Sentiment Analysis
- Collect and analyze customer feedback through surveys, reviews, and direct interactions to inform marketing strategies and improve the customer experience.
- Regularly assess customer satisfaction and loyalty, and implement improvements based on feedback.
Collaboration & Cross-Functional Support
- Collaborate closely with the paid media agency, eCommerce, creative to align on marketing goals, ensure cohesive strategies, and track performance.
- Assist in the creation of presentations and reports to communicate key insights and performance metrics to leadership.
Budget & Spend Analysis
- Assist in monitoring and managing the marketing budget for paid media campaigns, ensuring efficient allocation and optimization of resources to meet marketing objectives.
Tool Management
- Leverage analytics tools such as Google Analytics, Tableau and internal resources to track and visualize customer behavior.
- Utilize CRM and marketing automation tools to gain insights into customer interactions and optimize engagement strategies.
What Experience You Need:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in retention and acquisition marketing in eCommerce.
- Proven track record of improving customer experiences and driving measurable business outcomes.
- Proficient in analytics tools like Google Analytics, Klaviyo, or similar platforms.
- Ability to analyze data, optimize strategies, and communicate insights to various teams.
- Excellent problem-solving and critical-thinking skills.
- Ability to communicate complex data insights in a clear and actionable way.
- Familiarity with CRM platforms and marketing automation tools is a plus.
What Will Make You Successful:
- Excellent communication skills
- Highly analytical
- Being a team player with a contagious “can-do” attitude
- Resourcefulness, reliability, and self-motivation
- Customer-centric mindset, in tune with evolving consumer and market shifts
- Organizational skills, project management skills, and a keen ability to ruthlessly prioritize
- Obsession with growth and brand building, deep knowledge of marketing strategies and tools
- Ability to think out of the box and come up with creative solutions to complex problems
- Ability to be flexible and pivot quickly when needed
Our Benefits:
- Competitive salary
- 10 days PTO + 3 sick days
- 11 paid federal holidays
- A 401K and company profit sharing plan after one year of tenure
- Generous health, dental and vision insurance for you and your dependents
- Half-day “Summer Fridays” from Memorial Day to Labor Day
- 50% employee discount on petite-plume.com
- A remote-first culture: work from anywhere within the United States
- An inclusive, collaborative and dynamic work environment
- Opportunity to work at a company growing exponentially year over year
- Company offsites 1-2x a year for in-person collaboration and team building
- Travel: 10%
The Interview Process:
- Introductory call - 30 min Phone Call.
- Case Study - 2 hours on your own time.
- Hiring Manager Interview - 45min-1 hour Google Meet Call.
- Team Interview - 90 minutes with relevant team members.
- Team Debrief - we will meet to discuss openly about our conversations and share feedback for the hiring manager's final decision. Regardless of outcome, every candidate will get an update from Petite Plume on their interview status quickly.
- References - 2-3 references checked
- Offer - we will call the candidate that we hope will become a part of the Petite Plume Team.