Marketing Associate - Corporate Client Banking

We are looking for an energetic, motivated and experienced marketing professional to support the Corporate Client Banking and Specialized Industry (CCBSI) line of business within Commercial Banking (CB).

As a Marketing Associate in Commercial Banking you will interact with key business stakeholders and collaborate with marketing partners in order to effectively deliver against the annual marketing plan and the strategic priorities of the business. 

Job responsibilities

• Helps develop annual marketing strategy to secure alignment on goals, objectives, KPIs and funding 
• Helps build marketing programs with specific objectives including awareness, lead generation and relationship deepening across multiple channels, leveraging internal Centers of Excellence (COE) to drive collaboration and support
• Analyzes client insights, trends, market analysis, program analytics and marketing best practices to build and optimize successful programs 
• Conceptualizes and build multichannel programs across the prospect and client lifecycle, ensuring the alignment of internal and external communications and messaging in all channels
• Presents ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Transitions the business case into a creative brief that establishes business and marketing objectives and lays out clear deliverables. 
• Partners with COE team to get programs into market. 
• Identifies effectiveness and impact of current marketing programs with tracking and analysis, and optimize accordingly

Required qualifications, capabilities, and skills

• Relevant experience marketing
• Strong team player who celebrates collective success
• Highly responsive with the ability to deliver amid tight deadlines
• Ability to work independently as well as partnering with and managing multiple stakeholders
• Strong organizational skills with the ability to prioritize and balance multiple projects
• Proactive and strategic in thought and topic selection, choosing and pitching story ideas that are aligned with client needs, business focus and franchise requirements
• Good knowledge of different channels and platforms to deliver content effectively to targeted audience whether internal or external
• Excellent written and oral communication skills; experience in presenting to senior level executives

Preferred qualifications, capabilities, and skills

• Specific experience in financial services including marketing and/or agency-side experience
• Energetic, collaborative and a culture-carrier
• Confident and comfortable in managing projects across multiple lines of business
• Ability to maintain and strive for high standards
• Communications experience, while not essential, would be beneficial