Marketing Coordinator

Company Description

About Us:

Maxx Marketing is a global licensing and product solutions agency serving some of the world's most recognizable brands. As one of the largest producers of originally designed products, Maxx helps differentiate brands by creating marketing programs and merchandising solutions that are tailored to our clients’ business objectives.

YuMe is our award-winning licensed toy brand leveraging Hollywood’s most recognizable IPs, such as, Disney, Transformer, My Little Pony, Mr. Monopoly, Among Us, Stranger Things, Baby Shark. Our line of products has retail presence in over 80 countries/markets.

Maxx has 8 offices worldwide, including London, Toronto, Los Angeles, Bentonville, Mexico City, Hong Kong, Shanghai, Shenzhen. A career with Maxx allows for tremendous growth and upward mobility. We currently have employment opportunities in a variety of global locations and disciplines.

https://www.yumetoys.com/

https://www.maxxgroupglobal.com/

Job Description

YuMe Toys has an immediate requirement for a brand-centric and digital media-savvy Marketing Coordinator to join our London team. This opportunity offers tremendous potential for advancement, ideal for a B2C marketer with B2B experience.

The Marketing Coordinator will support the sales and marketing team with the design, implementation, and evaluation of the performance of marketing & communication strategies for toys  and collectibles. The Marketing Coordinator will be closely involved in marketing strategy, media planning, trade marketing, PR, consumer promotions, new product positioning, influencer marketing, and social media development.

The Marketing Coordinator will work independently and in a team environment with sales and creative teams, both local and international, as well as with outside agencies. Must have a strong passion for toys, consumer products, and entertainment properties.

Key Responsibilities:

• Manage the strategic development and cultivation of social media content to increase the Company’s internet presence.
• Identify opportunities to increase brand exposure and visibility.
• Design marketing collateral, plan events, draft proposals, prepare presentations, and examine consumer trends.
• Ensure brand consistency in creative marketing strategies and social media content.
• Research the latest licensed consumer products, trends, and insights across platforms (in-store, social media, blog, print/digital materials).
• Assist in managing YuMe TikTok & Instagram Marketing campaigns.
• Assist in various stages of marketing & partnership campaigns and promotional activities.
• Research competitors’ products and continuously compile information about competitive new launches, advertising, and formulas.
• Brainstorm with the sales and creative teams to develop product-based sales promotions, and compose recaps of such meetings.
• Offer general support across projects and interdepartmental objectives as required.

Qualifications

• Graduate in marketing, advertising, communications or related disciplines.
• 2+ years of marketing, sales or research experience, preferably in the licensing (brand or entertainment), toy industry, or other relevant consumer products industry.
• Interest in digital marketing, entertainment licensing, and consumer products, particularly toys.
• Excellent written, verbal, and client-facing presentation skills.
• Highly organized, detail-oriented and work well in a team setting.
• Flexible with the ability to work under pressure and multi-task to meet deadlines in a fast-paced environment.
• A self-starter with high energy and a strong work ethic.
• Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.

Additional Information

Application Process:

Please submit your resume and a cover letter outlining why you are a good fit for this position. We will only respond to candidates we have an interest in interviewing. We thank all others in advance. All responses will be kept strictly confidential. Maxx is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.