Performance Marketing Manager

At onefinestay, we open doors to the finest homes, villas and chalets in the most desirable destinations and deliver a one-of-a-kind service to both guests and homeowners around the world. The company launched in London in 2010 became part of the Accor group in 2016. With each memorable stay, we deliver a level of personal service and professional hospitality that is unmatched in the private rental industry.

Role purpose

onefinestay is seeking a strategic and results-driven Performance Marketing Manager to drive our digital acquisition efforts across paid search, social, display, and native advertising. This role will be responsible for managing agency partnerships, optimising performance, and ensuring our media investments deliver strong ROI—with a focus on increasing direct bookings and profitability.

Reporting to senior leadership, this person will play a key role in budget management, performance analysis, and growth strategy, helping expand our brand’s reach while optimising cost efficiencies. Additionally, this role will set the affiliate strategy to ensure alignment with broader paid media efforts.

We’re looking for

An individual who can translate the world of media buying and performance channels to a wider stakeholder group. Setting out roadmaps and milestones to our plans, and supporting the best approach in measurement and reporting to showcase the positive work made to improve our results and growth levers.

An analytical mindset with ability to translate data insights into actionable strategies. You will be working closely with many internal and external stakeholders, so having strong communication and collaboration skills are a must. 

Experienced in managing budgets and pacing of spend effectively / efficiently and optimising media spreads cross-channel for best results. You will have the ability to spot positive trends and translate those insights into a convincing case for additional profitable spend.

Experience in hospitality, travel, or e-commerce is a distinct advantage.

Duties and responsibilitiesPaid Media Strategy & Execution – 60%

• Develop and execute a multi-channel, multi-language paid media strategy aligned with business goals.
• Oversee agency performance across search, social, display, and native advertising to maximize ROI.
• Continuously test and refine campaigns, creatives, and targeting to improve performance.
• Work with our data team to make sure the business has the best possible view and understanding of the spend performance

Budget & Performance Management – 30%

• Own budget allocation across paid channels, ensuring efficient spend and cost control.
• Monitor key performance metrics (ROI, CPA, LTV) and optimize investments accordingly.
• Provide clear reporting and insights to stakeholders, leveraging analytics tools to measure success.

Affiliate Strategy Support – 10%

• Provide expertise on affiliate marketing and set the strategic roadmap, ensuring alignment with overall acquisition goals.
• Collaborate with the team leading affiliates to assess performance and identify opportunities.

Qualifications & Experience

• 5+ years experience in paid media, ideally in travel, hospitality, or e-commerce.
• Hands-on experience with Google Ads, Meta, programmatic DSPs.
• Strong budget management skills and ability to optimize spend for efficiency and ROI.
• Proficiency in performance tracking tools (Google Analytics, Looker, Data Studio, etc.).
• Experience advising on affiliate marketing is a plus but not a core requirement.
• Excellent communication skills and ability to influence stakeholders.

KPIs

• Growth in direct bookings and revenue from search channels.
• Improved search rankings and organic traffic across target regions and markets.
• Improved cost efficiency in search investments.
• Driving profitability in lead acquisition / driving lower customer acquisition costs over time

Benefits of working with onefinestay

• All Heartist card - Discounted rate with stays at the Accor Hotel Group
• 25 Days Standard Holiday
• Birthday off
• Pension Scheme
• Health care cash plan 
• Additional Leave entitlements
• Hybrid working - in the office 1-2 days per week

Some of our roles may require experience but every role will be open to all individuals regardless of age, disability, sex, gender, sexual orientation, pregnancy and maternity status, race, religion or belief and marital status.