Product Marketing Evangelist – Webinars, Events, and Communities (for the B2B market)

We are Heimdal® and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime! 

We have been praised by the FBI and are winners of multiple awards, most recently the "Cloud Based Solution of the Year" at the 2023 Network Computing Awards and "Risk Management Award" at the Security Excellence Awards and 7 (!) awards in the G2 Fall report, such as "Best Support for Mid-Market", "High Performer in the EDR, Endpoint Management, and Antivirus categories" and "Highest User Adoption in the EDR category".

When joining Heimdal, you will embark on a thrilling ride in a fast-growing and PE-backed cybersecurity business, where we believe the team is the cornerstone of what we do tomorrow. We are leading the fight against cybercrime, developing new technologies and providing intelligence to protect over 15,000 companies worldwide against cybercriminal attacks and data security breaches. 

Role overview:

We’re seeking a self-starter with a cybersecurity background who can own this space end-to-end, manage internal and external stakeholders, and deliver results with minimal oversight. Bonus points for candidates who are already well-connected with an existing network in the industry.

This role blends webinar and virtual event strategy, community engagement, and thought leadership with elements of pre-sales expertise to position Heimdal® as a trusted authority in cybersecurity.

You’ll be at the forefront of building and managing webinar programs, growing our community presence (Reddit, TechTribe, forums), and representing Heimdal® at events and conferences. If you’re comfortable translating technical concepts into compelling narratives and enjoy interacting with customers, prospects, and partners—this is the role for you!

/!\ Important: Please include a portfolio of work and events conducted along with your CV as part of your application.

You will be part of our product marketing team, will report to Nabil, our Director on Strategy and Portfolio Marketing and will be based out of our London or Leicester office. In addition, travelling is required up to 25% of the time and the work arrangement is hybrid.

Key responsibilities:

Webinar Strategy & Execution:

• Plan, host, and deliver webinars—product demos, Q&A sessions, technical deep dives, and case studies.
• Develop scripts, presentations, and supporting materials to drive engagement and showcase Heimdal®’s solutions.
• Handle end-to-end webinar logistics—registration, promotion, platform management, and follow-ups.
• Track and analyze webinar metrics (registrations, attendance, engagement) to optimize performance.

Community Engagement:

• Manage and grow our online communities (e.g. Reddit, TechTribe, LinkedIn groups, and forums) to build relationships with prospects, customers, and partners.
• Serve as a thought leader, posting insights, answering questions, and starting conversations about cybersecurity trends.
• Monitor community discussions for feedback and insights to improve messaging and positioning.

Evangelism & Events:

• Represent Heimdal® as a technical evangelist at industry events, webinars, and conferences.
• Deliver keynote talks, panels, and product demos, establishing Heimdal® as a trusted voice in cybersecurity.
• Develop partnerships and collaborative opportunities with influencers, content creators, and channel partners.

Cross-Functional Collaboration:

• Work closely with Product, Sales, Customer Success, and Channel teams to ensure alignment on messaging and campaigns.
• Partner with Sales Enablement to deliver training materials and customer stories to support revenue growth.
• Collaborate with Customer Success to create content for upsell and cross-sell campaigns.

Insights & Feedback Loop:

• Collect feedback from webinars and communities to shape product positioning and GTM strategies.
• Conduct win-loss interviews and leverage insights for continuous improvement.

Required skills and attributes:

• Cybersecurity Expertise: Proven background in the cybersecurity industry with technical knowledge and the ability to simplify complex concepts.
• Webinar Management Skills: Hands-on experience hosting and managing webinars or virtual events (GoToWebinar, Teams, etc.).
• Presentation & Public Speaking: Confident and engaging speaker, comfortable with live Q&A and demos.
• Community Building Experience: Track record of managing online communities, forums, or social channels in a B2B or technical environment.
• Content Development: Strong writing and storytelling skills—able to create scripts, presentations, and supporting materials.
• Pre-Sales Knowledge: Experience with technical demos and addressing customer objections.
• Analytical Thinking: Ability to analyze performance metrics, audience behavior, and campaign effectiveness.
• Collaboration & Influence: Strong stakeholder management across internal teams and external partners.

Education and experience:

• Bachelor’s degree in marketing, Business, Communications, or a related field (Technical degrees are a plus).
• 5+ years of experience in B2B product marketing or technical pre-sales, preferably in cybersecurity or SaaS.
• Previous experience in pre-sales, solution engineering, or customer advocacy roles is highly desirable.
• Proficiency with marketing automation tools, webinar platforms, and community management tools.

Benefits:

• Bonus.
• Healthcare cash plan.
• Up to 5 additional company-paid days off ("Personal Day" and "Anniversary Days").
• Training, development and progression path for the role.
• LinkedIn Learning subscription.
• A fast-paced environment in a growing, global company.
• A fun, flexible, and relaxed work environment.

The hiring process 

We will start reviewing applications starting with January 20th and thereafter on an ongoing basis. The process will consist of several interviews with relevant stakeholders, pre-employment assessment consisting of personality profile and critical thinking assessment, and a case/panel discussion. 

Our Mission
We are leading the fight against cybercrime and protecting the operational integrity of all midmarket and lower enterprise companies. 

Our Culture
We believe in hiring the best and the brightest while cultivating a culture of collaboration and execution.

We are Dedicated, Innovative, and Humble. As in devoted and passionate about our work and what we do. We seek to optimize, improve, and challenge status quo. We are open-minded to new ideas and to feedback, and we know success comes from hard work.

We are committed to constantly create an environment where each individual has the opportunity to grow, personally and professionally. We have a strong sense of unity and togetherness, and having fun together is a key element at Heimdal.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.