The NRLA: Who we are
The UK's largest membership organisation for private residential landlords, the National Residential Landlords Association (NRLA) supports and represents more than100,000 members across England and Wales.
Created by landlords, for landlords, it offers investors everything they need to run a successful and compliant lettings business, whether they are full-time property professionals running large portfolios or accidental landlords with a single let.
The NRLA is a trusted ally, on hand to guide members through the complex regulatory environment, with all the essential documents and guidance needed to run a successful and fully compliant business.
A truly member-first organisation, innovation is at the heart of what we do and have invested in and developed new proptech solutions for members, including the acquisition of property safety certification firm Safe2 and the development of property management system Portfolio.
A dynamic and fast-paced organisation, the NRLA is a great place to work, and it is not just us saying that, we have Investors in People Gold status to prove it. The association was also named one of the best companies to work for in the UK in a list compiled by The Sunday Times.
Our enthusiastic and ambitious staff work out of offices in Central Manchester and Central London with hybrid working options available. Colleagues typically work from home four days a week with one day in the office.
We are looking for colleagues who are professional, adaptable, and innovative. In return we offer an inclusive and creative working environment with attractive options for training and career development and a competitive salary and benefits package.
The NRLA package:
• 25 days annual leave increasing to 26 days with three years’ service, 27 days with five years’ service and 28 days with seven years’ service
• Additional annual day off for your birthday
• Salary exchange Pension scheme
• Life assurance
• Cash plan health and wellbeing benefit including Employee Assistance Programme and counselling service
• Sick pay
• Cycle purchase loans, season tickets loans and interest free staff loans
• Complimentary NRLA membership
• Non contractual annual performance-related bonus scheme
• Enhanced maternity and paternity pay
The salary for this role is £38,000 - £42,000 per annum and will be based out of our Manchester office. Please note, we are looking to hold 1st stage interviews on Thursday 20th February via Microsoft Teams.
DUTIES AND KEY RESPONSIBILITIES
Digital Marketing
● Working with both our digital agency and internal marketing team you will enhance brand awareness, drive usage and revenue through paid media, SEO, and social media strategies
Website
● Design and optimise user journeys, utilising marketing automation tools to improve user experience, conversion rates, and revenue
● Oversee and update website content and messaging to ensure relevance and effectiveness
Events
● Coordinate with the events team to ensure maximum visibility for sub-brands at both regional and national events
Creative and Content Production
● Create activity plans for all 3 sub brands
● Work closely with the design team / video production exec to fulfil any creative requirements
● Write and produce engaging content for various platforms, including email, social media, and more
Reporting/Analysis
● Monitor and assess the effectiveness of marketing initiatives, identifying key takeaways and sharing best practices with the team
● Collaborate with the research team to analyse usage patterns of sub-brands and identify opportunities to strengthen our value proposition
● Conduct competitive research to stay ahead of industry trends and market shifts
PERSON SPECIFICATION
Qualifications
• A marketing degree would be desirable but not essential
Skills and Abilities
•Ability to deliver high-quality work against defined objectives and deadlines
• Strong listening and communication skills with the ability to collaborate and build positive relationships internally and externally
• A great team player, capable of working closely with different people and organisations to achieve objectives
• Self-motivated with the confidence and enthusiasm to take the initiative and get things done
• Ability to prioritise workflow
Experience
• Previous product marketing experience desirable
• Demonstrable experience with core marketing competencies and practices
• Board marketing experience across email, social, paid media
• Experience of marketing automation desirable but not essential
The closing date for this role is 5pm on 14th February 2025. However, we reserve the right to close the role early if we have a sufficient number of applications.