Senior Brand & Marketing Manager (Maternity Cover)

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 360 stores in the UK and Republic of Ireland.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.

The Role:

This is a key role, bringing together and leading New Look’s brand marketing, organic social and talent strategies and aligning initiatives to deliver overall customer growth, working closely with marketing planning and channels to deliver brand positive customer and category growth. 

You will lead a team to build awareness and perceptions, nurturing the brand in partnership with our creative team and collaborating cross-functionally to consistently drive our positioning across all channels and touchpoints via market-leading campaigns, content and creative initiatives.

Supercharging New Look’s social fame is a pivotable area within our brand programme and you will lead the organic social element to this, inspiring exciting and fresh social content and activations to grow our social community, cut through on the FYP and keep her tuned in and engaged.

Key to amplifying the brand is our talent programmes – you’ll maximise reach, engagement, and content, fostering a community from micro UGC to macro favourites to takeover her social feeds and maximise brand share of voice.

What's in it for you:

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Private pension scheme
• Profit related bonus scheme
• Company Car allowance - you can use it to buy, lease or fund your current vehicle or take as cash benefit
• AXA Private Medical Scheme
• Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme.
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Enhanced maternity, paternity and adoption leave, and shared parental leave.
• Spread the cost of your commute with interest-free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme
• We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust

What you'll be doing:

• Lead the delivery of the brand marketing strategy to drive key brand measures and contribute to overall customer growth in collaboration with key stakeholders across the business
• Inspire, lead and safeguard implementation of brand positioning in collaboration with the creative function across ecom, retail and marketing channel touchpoints
• Nurture distinctive, engaging and innovate creative across all touchpoints, with a focus on, and ownership of, delivery of social/talent content, in collaboration with the creative function
• Partner with insight & data, retail marketing, ecom and marketing channels to lead category growth via brand-positive campaigns and content, owning the seasonal planning process for brand in partnership with marketing planning
• Lead the delivery of brand-positive commercial campaigns and content plans 
• Define and lead the implementation and ongoing optimisation of brand media/activation, organic social and talent strategies, underpinned by clear and ambitious KPIs
• Manage a budget of c5M ensuring efficient allocation of resources to maximise ROI against customer KPIs 
• Oversee thorough KPI monitoring across organic social and talent channels, driving holistic reporting across the team to track seasonal delivery against brand and customer growth metrics
• Stay tuned into the zeitgeist across the customer, competition and wider market to drive innovation and hyper-relevant customer experiences

Who you are:

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies
• Energetic, innovative, and determined
• Powerful and collaborative communicator
• Self-starting and problem solving with excellent time management and pace
• Keen eye for creative content and storytelling
• Data and insight driven
• Compelling verbal and written presentation
• Project management
• Strong interest in Retail and fashion industry experience 
• Degree level marketing qualification
• Strong understanding of the media landscape, planning and buying
• Proven track record in delivering commercial brand marketing strategies
• Proven track record leading effective organic social and talent & influencer strategies
• Demonstrated experience delivery exemplary insight and data driven briefs
• Experience managing a budget > c5M

We care about you and the planet and believe fashion should be a force for positive change.  We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals. 

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.   
   
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process.