Senior Marketing Executive

About UMR

Universal Music Recordings (UMR) is the label responsible for ensuring the continued success of Universal Music Group’s world class catalogue of recordings. We work with some of the most successful, innovative, timeless, and respected artists of all time, continuing to grow their audiences across multiple entry points and platforms and keep the world listening. From Lana Del Rey to Amy Winehouse, through to The Beatles, Loyle Carner & The 1975, UMR develops strategies across audio, video, marketing, social, streaming, eCommerce, and product development.

Our vision is a world where music doesn’t have a sell-by date. We believe music is timeless and as guardians of the best music catalogues in the world, we use our passion and knowledge to help people find their new favourite song, whether it is 3 years, 3 days or 3 decades old. Our purpose is to continually spark a connection and reconnection with music that matters, drawing on new content, new platforms, and new moments. We give momentarily forgotten music the chance to reconnect with new and unexpected audiences through great storytelling regardless of generation and genre.

A Day in The Life

Reporting to the Marketing Director, you’ll be responsible for the planning and execution of legacy artist marketing plans, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences.

You will be asked to lead on projects, ensuring a collaborative and fully integrated plan that is delivered on time and to budget. You will be a key part of a team reimagining the way audiences discover and rediscover their favourite music, tapping into culture to build on and enhance an artist’s legacy.

Delivery of marketing campaigns:

• Across pre-agreed projects, lead the project to ensure the delivery of a collaborative and fully integrated plan.  Responsibilities include helping the group define key objectives and strategies, producing project updates and leading key meetings.
• Look after artist marketing campaigns driving maximum commercial return.
• Produce marketing plans & campaign updates and ensure the project is delivered on time and to budget.
• Measure and assess metrics pre, during and post the campaign, using both consumption and digital data, to inform progress and adapt activity.
• Create strategic alignment with cross-functional teams including Repertoire Development, Audience Development, creative content, planning & insight and commercial ensuring that effective marketing activity is fully integrated in the overall plan.
• Build content plans and manage content production tailored to different channels and audiences, ensuring messaging aligns with the overall communication strategy for a project
• Develop pioneering campaigns that use storytelling to culturally connect with new fans & super fans alike. 
• Deliver fully integrated plans across social & digital, retail, eCRM, influencer activity, advertising, PR & promotions to maximise campaign impact where relevant.
• Work closely with artists and their management teams & sell-in resulting marketing plans
• Develop impactful & effective creative assets with the creative content team & external agencies as appropriate. 
• Work with Universal central departments to augment plans & increase effectiveness.
• Deliver post-campaign reports to inform future campaigns.
• Build relationships with marketing teams in other global markets, seeking opportunities to collaborate and deliver fully integrated international marketing campaigns.

• Manage relationships with independent PR & promotions agencies to elevate our artist’s profile across Press, TV & Radio.
• Working with our media agencies develop advertising plans across TV, OOH, Radio digital incl. influencer marketing.
• Manage relevant artist showcases and events.
• Support where needed across superstar artists in campaign planning.
• Manage project marketing budgets under the direction of the Director of Marketing.

Skills & Experience

You’ll need

• A passion for music; with a strong appreciation for rock, indie, alternative legacy artists
• An understanding of marketing a record for release
• A versatile approach to marketing, gained from working across marketing campaigns for a leading record label, brand or agency, that has played a role in shaping culture.
• Strong digital experience across multiple channels.
• To be a great communicator with influencing skills and experience conveying creative ideas and plans to key stakeholders.
• A proven track record developing marketing lifecycle campaigns moving audiences from awareness to engagement to superfans.
• To have a collaborative nature and get energy bringing people together.
• To be comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situations.
• A keen eye for detail.
• Strong project management skills.

• Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy.

Music is Universal
 
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

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