Job Description - Senior Marketing Manager
Whether we’re pitching for new work, building our brand or driving forward a new campaign we are looking for an exceptional marketing co-ordinator to join our team. As a valued specialist you will have the opportunity to support our partners in local and international marketing activities and take the lead on various initiatives. If you are looking to gain experience at the forefront of marketing efforts in a small but mighty team, we want to hear from you.
Responsibilities:
- PEOPLE: Reporting into the COO with partners as internal customers, Line management of two marketing executives (digital and comms) and external suppliers (PR agency, design and copywriting).
- CAMPAIGNS: Planning, executing, and managing end-to-end strategic marketing campaigns from concept to completion. Developing and implementing marketing plans that align with sector and service line business plans to help raise the firm’s awareness, increase recognition and build relationships, highlighting our partners’ specialist skills and services in our target markets. Supporting the People Team with recruitment marketing
- COMMUNICATIONS: Guide the PR agency on media commentary and social media campaigns aligned with the marketing priorities outlined in the marketing plans. Collaborate with partners and senior staff to support PR activities managed by the PR agency, while also providing guidance to the agency on media commentary and social media campaigns in line with the marketing priorities outlined in the marketing plans.
- AWARDS: Identify relevant industry awards for teams, contribute to drafting award submissions, coordinate necessary approvals, and manage the promotion of shortlists and the organisation of tickets if shortlisted.
- CONTENT: Creating and editing engaging copy for email marketing, the website, advertisements, brochures, social media, events, and other digital content.
- RESEARCH: Conduct client and competitor research, identifying emerging trends to enhance discussions and support content creation.
- EVENTS: Supporting and coordinating client events both in-person and virtual, ensuring seamless execution and a positive client experience
- INTERNAL: Working closely with the People Team to manage the internal communication strategy and channels, while also sharing successes and raising awareness of sectors and services through internal communication platforms. Collaborate with the People Team to plan, coordinate, and execute internal events. Supporting the LF charity committee with marketing-related activity, including promotional activities and communications, to support charitable initiatives and events. Maintain strong Partner and other stakeholder relationships by sharing knowledge and managing expectations effectively.
- SATISFACTION: Coordinate and execute the annual Net Promoter Score (NPS) survey to measure client satisfaction and identify areas for improvement.
- BUSINESS DEVELOPMENT: Facilitating cross-sector business development opportunities and collaborating with client-facing staff to maximise these opportunities using the sales pipeline, existing referrals, and networking events
- REPORTING: Preparing and evaluating a management board back for the COO on a quarterly basis recording on all marketing activity and performance
- BUDGETS: Develop and manage the annual marketing budget and expenditure forecasts to ensure effective allocation of resources.
- REPUTATION: Continue to manage brand reputation on Google and Glassdoor focusing on positive reviews and feedback. Continue to develop brand awareness and visibility, ensuring consistent and impactful messaging across all marketing channels and marketing activity across the firm.