Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Location: London or New York
Your role:
The SVP of Marketing Enablement is responsible for empowering the marketing team with the tools, processes, and resources necessary to develop artists, foster fan relationships, and execute campaigns with maximum efficiency and impact. Drawing on their extensive marketing experience, the SVP will collaborate with the WMG Technology team to spearhead the development and integration of cutting-edge tools, platforms, and technologies that elevate WMG’s marketing capabilities. This role also includes managing WMG’s relationships with third-party marketing service providers, enabling our teams to leverage external expertise for high-volume initiatives and specialized needs. The SVP will also establish and optimize operational workflows across WMG’s global, regional, and local marketing structures, ensuring seamless alignment and efficiency in processes worldwide. Additionally, they will oversee the marketing technology R&D roadmap, driving innovation in tooling and ensuring WMG stays at the forefront of marketing excellence.
Here you’ll get to:
Marketing Enablement and Transformation:
Build a new Marketing Enablement specialism across WMG, that provides all global, regional and local marketing teams with the right access to data, platforms, third party service providers and workflows.
Tooling:
Oversee WMG’s approach to marketing tooling
Complete full marketing tools audit (including cost, use cases and recommendations for improvement), and rationalize our marketing tooling portfolio (eliminate overlapping and non-value add vendors).
Identify opportunities in our offering and partner with WMG Technology to design, develop, and implement all required marketing tools, platforms, and technologies.
Service Providers:
Oversee WMG’s approach to third-party marketing service providers, ensuring access to specialized expertise and resources.
Complete full marketing service provider audit (including cost, use cases and recommendations for improvement). Identify gaps in our offering across our local, regional and global teams and deliver a roadmap to rectifying these.
Negotiate and manage global vendor relationships to optimize service quality and cost-effectiveness.
Establish guidelines, processes and best practices for utilizing external partners.
Data:
Partner with Tech in ensuring that our 1st & 3rd party data (product, consumption, transaction, audience, ecommerce) is stored in a centralized, organized, accurate, compliant, and fresh repository by helping to prioritize data migration based on business needs.
Workflows and Operations:
Formalize Marketing Operations globally with standardized workflows to enhance team performance, tools, and data usage.
Establish and optimize workflows across global, regional, and local structures for alignment and consistency.
Integrate new solutions into workflows to boost efficiency and effectiveness.
Partner with Product Operations to run training initiatives to ensure teams can fully utilize marketing technologies.
Identify and address inefficiencies in workflows to improve process speed and scalability.
Partner with Marketing Intelligence and Data Teams to develop program to capture and analyze marketing attribution
Create frameworks for cross-functional collaboration to streamline campaign execution.
Innovation:
Lead the marketing technology R&D roadmap, identifying emerging tools and trends to keep WMG at the forefront of innovation.
Partner with WMG Technology to evaluate new technologies and platforms to assess their potential impact on WMG’s marketing strategies.
Pilot and scale solutions that enhance our marketing capabilities.
Ensure that local and regional teams are able to innovate and experiment across platforms, data and service providers, in a way that expands the value of WMG’s marketing, without undermining our need for alignment and workflow standardization
xFN:
Define working processes and lines of responsibility between the Marketing Intelligence team, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) as well as other Data Generalists across local WMG teams.
Support our Technology organization in ensuring their time and energy is focused in the right areas, to deliver optimal services across our marketing organization
Ensure our Marketing Intelligence group has access to the right data and platforms to deliver an exceptional level of service to our marketeers
About you:
15+ years of experience in marketing technology, with a strong track record in marketing operations or enablement.
Proven expertise in developing and implementing marketing tools and within a multinational company.
Strong leadership skills with experience managing cross-functional teams and initiatives.
Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
Strategic thinker with a passion for innovation and a data-driven approach to problem-solving.
Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.
Experience working within creative or entertainment industries.
About us:
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.